LEVI'S JEANS : ''Dangerously Low'' TV Ads Showcase Daring Attitude and SexySelf-Confidence of People Who Wear Levi's Low-Rise JeansSAN FRANCISCO--(BUSINESS WIRE)--July 24, 2002--Levi'sŪ Jeans unveilsits new "look of low" for men with a 60-second TV spot as part of itsmulti-faceted "Dangerously Low" advertising campaign. To convey theunmistakably sexy masculine look of Levi's Low-rise Jeans for men, theiconic jeanswear brand cast Mexican film sensation Gael Garcia Bernal(Y Tu Mama Tambien and Amores Perros) in the lead role. The campaignalso includes a new 60-second spot showcasing Levi's Low-rise Jeansfor women. Simultaneously breaking on July 29 and running throughDecember, both ads stress the daring attitude and sexy self-confidenceof the men and women who wear Levi's Low-rise Jeans. The spots willair on primetime programming on FOX, WB, UPN, MTV, MTV2 and ESPN andlate night programming on NBC. The widely anticipated ads mark thefirst collaborative effort between the Levi's brand in the US andBartle Bogle Hegarty (BBH), New York, the brand's new agency of recordin the US. BBH is also the agency of record for the Levi's brand inEurope and Asia.
LEVI'S JEANS : "These spots are built on our iconic brand heritage and convey thatsignature modern, sexy, old school rock 'n roll look of Levi's," saidAnna Brockway, Levi's brand director of marketing. "The heroes in bothspots are bold and independent and possess a unique brand of sexy selfconfidence -- they know what they want and in the end, they find a wayto get it."The men's TV spot, entitled French Dictionary, packs bits of action,adventure, mystery and romance into 60 seconds to capture theunderstated cool vibe of people who wear Levi's Low-rise Jeans. Whilewearing Levi's Low-rise Jeans for men, Gael Garcia Bernal pulls offsome heroic moves (one that is quite unconventional) to capture theheart of his female counterpart, reinforcing the sexy self-confidentnature of the men who wear Levi's Low-rise Jeans."Levi's Low-rise Jeans for men modernizes that sexy look reminiscentof rock n' roll idols like Jim Morrison and Robert Plant," Brockwaycontinued. "The fit of these jeans gives men their swagger back --it's a comfortable fit that makes women take notice."
LEVI'S JEANS : We have available LEVI, Lee, Wrangler, Guess, Chic, ect. recycled jeans forimmediate sale. They are cleaned, pressed and folded. We have a full 9000square feet of storage space that is continually being stocked and soldwith 1st quality recycled jeans.LEVI'S: $5.00/pair. Non-negotiable. Minimum purchase 500 pairs.50 pairs per box. Also sold by 40 foot container with 21,000 pairs.Each box is approximately packed with:60% 1st quality*, 30% 2nd quality**, 10% 3rd quality*** 501's, 505's, 517's, ect.Unsorted, not graded, not sized. Available for immediateinspection. Money back guarantee. FOB Texas.OTHER JEANS: $2.00/pair. Non-negotiable. Minimum purchase 1000pairs. 50 pairs per box. Also sold by 40 foot container with21,000 pairs. All 1st quality*. No holes, no rips, ect.Unsorted, not graded, not sized.Available for immediate inspection. Money back guarantee.FOB Texas.*1st quality: Perfect condition. After you take them out of the box, youwould not be able to tell if these were new or recycled. (60% of box)
LEVI'S JEANS : **2nd quality: Small scratch or small stain. With minor effort, will look 1st quality.(30%)***3rd quality: Small rip, tear, stain, missing zipper or button. All 3rd qualities are repairable.Still presentable.(10%)Due to our tremendous volume and turnover in merchandise, we do notindividually separate the jeans by qualities, sizes or mens, womens or childrens.Please do not ask for specific brands or styles.Each box is representitive of what a typical store would carry as to sizes and gender.By providing high-quality jeans at prices that assure you a considerable profit,we are able to service our customers with over 150,000 jeans a month!CONDITIONS!! : ONLY RESPOND IF YOU ARE PREPARED TO IMMEDIATELY ORDER AT LEAST 1000 PAIRS! PAYMENT BY CERTIFIED FUNDS BEFORE ORDER IS SHIPPED. WE SELL QUALITY JEANS - YOU ARRANGE SHIPPING.How do we know you are legitamate? Their are a lot of scams on line andyou won't even offer samples, a phone number, or company location in yourad.Give me the following info and I may consider doing bus. with you- 1)Co name, history, phone number, address, and your banks name and location. 2) Better business bureau phone # and if you are listed. 3) Are you a member of the Chamber of Commerce? 4) Do you do net 30 terms. 5) How can we protect ourselves if we send you a check and the merchandise stinks or you suddenly go out of business- 6)Do you have 550's or 560's? 7)When were most of the jeans made?
LEVI'S JEANS : Archive-Name: gov/us/fed/congress/record/1998/may/20/1 998CRE907A[Congressional Record: May 20, 1998 (Extensions)][Page E907-E908]From the Congressional Record Online via GPO Access [wais.access.gpo.gov][DOCID:cr20my98-16] Ms. PELOSI. Mr. Speaker, I would like to ask members of the House of Representatives to join me in celebrating the 125th Anniversary of an American legend: blue jeans. Or more specifically, Levi's jeans. On this day, the 20th of May, 1873, a California businessman named Levi Strauss patented the process of putting rivets in blue denim pants for greater strength. He did so with the help of his business partner, Jacob Davis, a tailor from Nevada. From that moment on, Levi's jeans have been a part of daily life in America and around the world. Initially, the jeans gained popularity for their superior quality and durability, but the invention was destined to become an international phenomenon because of what they came to represent: the spirit of personal freedom and originality. For more than a century, Levi's jeans have been part of the cultural experience in the United States and overseas. From frontier independence to the fall of the Berlin Wall; from Woodstock to the White House; from the assembly line to casual Friday, blue jeans have been the uniform of individuality allowing the wearer to express his or her essential self. It's remarkable to think that what was conceived as a garment for California gold miners has evolved into a global icon for independence. But then again, good ideas have a way of making themselves well-known to everyone. The familiarity we all share with blue jeans is proof of that. On this, the 125th anniversary of the invention of Levi's, please join me in acknowledging the spirit of freedom and limitless possibilities that they symbolize.
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